Cutest Flu Awareness Campaign Ever!

Working with Big Pink for GlaxoSmithKline, We Are Formation created an animated Global Flu Awareness campaign using LightWave 3D.

The Flu Monsters represent the four most common strains of influenza, and each animated scene was vignette (modules) based to give local markets the ability to pick and choose the points they wished to highlight in their particular regions.

According to We Are Formation, they  worked closely with Big Pink’s creative team, whose vision was very clear from the start; to supply character designs and storyboards.

As well as the different animations, We Are Formation also created 3D prints of the Monsters, and high-res stills for print.